Exyte Employee Engagement Survey – Eine Marke im Wandel
Winner
Excellent Brands
Industry, Machines and Engineering
Details
Exyte is not only transforming and evolving its organization but also its brand. The internal campaign for the Employee Engagement Survey was more than just an activation—it was a statement about the evolution of the corporate identity. With bold claims like “I love my job at Exyte” and “How deep is your love?” emotionality was deliberately established as a brand element. Through a visually striking, unconventional campaign featuring vibrant colours, a heart icon, and a catchy jingle, the initiative broke away from the technology-focused brand image, fostering a new, employee-centered brand perception.
The Jury‘s Statement
Exyte, a leading company in design and engineering for high-tech industries, demonstrates with this project how branding can have a transformative impact internally. The emotional campaign for the employee survey combines striking claims, vibrant colors, and an iconic heart design into a strong, brand-authentic expression. Through its creative realignment, it successfully merges technical precision with human warmth, fostering cultural development. A compelling example of distinctive brand enhancement in an industrial context.
