Brand Awareness Campaign Gira
Winner
Excellence in Brand Strategy and Creation
Brand Efficiency of the Year
Credits
Company / Customer
Agency / Design
Details
“You decide” brings electrical installation into consumers’ decision journey – emotional, relatable and with a clear brand stance. Together with "Bestes Pferd im Stall", Gira translates premium design and technology into everyday quality of life: the person decides, technology becomes a matter of the heart. The integrated 360° campaign spans OOH, CTV/streaming, podcast, social and Google while activating the trade partner network. Results after six weeks: 8,397,407 impressions, 165,950 landing-page visits, 315 large-format placements with 45 million visual contacts, over 512,000 podcast and 1.7 million CTV spots, plus 400 activated partners.
The Jury‘s Statement
At a time when electrical installation is often considered too late in the process, Gira anchors the topic early in end customers’ everyday lives. "Du entscheidest" ("You decide") combines emotional appeal with a clear product reference and develops the premium brand in an approachable way. The visual system remains consistent across analogue and digital channels, while the inclusion of skilled trades turns reach into concrete activation. Efficiency here results from the precise combination of attitude, design and channel logic.
