VDDS
Winner
Excellent Brands
Health and Pharmaceuticals
Credits
Company / Customer
Details
"The Association of German Dental Software Companies (VDDS) represents the interests of providers of billing and administration software for dentists. The member companies of the VDDS represent around 90 percent of the dental software market. Since 1994, the association has been committed to increasing the quality, efficiency and compatibility of software in dental care. We work closely with dental corporations, associations and institutions as well as health policy to ensure uniform quality standards for dental software".
The Jury‘s Statement
The Association of German Dental Software Companies sets new standards in strategic brand management with its brand project. Through precise target group analysis and the definition of a clear brand identity, the brand is impressively strengthened. Particularly noteworthy is the data-driven use of modern technologies for brand perception and resource management, showcasing a forward-thinking approach. With consistent flexibility and targeted communication, the brand is effectively and sustainably positioned. An outstanding example of excellent brand work in a demanding market segment.
