Rebranding Winzergenossenschaft Kallstadt
Winner
Excellent Brands
Fast Moving Consumer Goods
Details
Good wine is created together — this has been the guiding principle of Winzergenossenschaft Kallstadt eG for over 120 years. The cooperative blends tradition with innovation, remains true to its roots, and embraces sustainable, modern technology. Its new brand identity brings these values to life. Z’amme — Palatine for “together” — symbolizes a strong sense of community as the central logo element. The cooperative’s essence is succinctly captured in its claim: “Authentic fine wine from the Palatinate.”
The Jury‘s Statement
The Kallstadt wine cooperative embodies over 120 years of lived community in the Palatinate wine industry. Through rebranding, this tradition is brought to life in a modern, clear brand identity. The term "Z’amme" (together) and the new design elegantly bridge heritage and future, while the concise claim captures the brand's essence. This project impresses with its strategic depth, aesthetic precision, and authentic execution, providing lasting strength to the brand.
