RSM Ebner Stolz Partnerschaft mbB
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign

Credits
Company / Customer
Agency / Design
Details
People Make Brands – How Ebner Stolz is supporting the brand shift to the RSM Network for a campaign.
The Jury‘s Statement
A brand transition in the consulting sector requires orientation above all, both internally and externally. RSM Ebner Stolz addresses this task not through abstract messages, but through the people within the organisation. Real employees, personal statements and a reduced visual language give the transition a reliable face and keep continuity visible. Across the intranet, events, print, out of home and social media, the name change becomes a clearly managed campaign that does not merely claim identity, but substantiates it through people and media.






