Kloster Kitchen
Best of Best
Excellent Brands
Product Brand of the Year
Details
Inspired by traditional knowledge and the needs of modern consumers, Kloster Kitchen has evolved from a single-product brand to a holistic premium provider. The new brand principle, "Better than Good," emphasizes premium quality, natural ingredients, and value that goes beyond the ordinary. With the introduction of new product categories and a refined brand identity, Kloster Kitchen offers more than just products—it supports people in creating mindful and enjoyable moments in their busy lives. This repositioning demonstrates how strong brand work can captivate new audiences.
The Jury‘s Statement
“Kloster Kitchen” is a brand that has masterfully succeeded in combining tradition with the demands of modern consumers. With its transformation into an umbrella brand and the guiding principle “Better than Good,” it places premium quality, naturalness, and mindful enjoyment at its core. Particularly noteworthy is the strategic approach, which not only introduced new product categories but also conveyed a clear brand identity with an inspiring added value. The execution impresses with a consistent blend of timeless design and a high standard of functionality and quality. This distinctive brand work demonstrates how well-thought-out concepts can captivate new audiences and foster long-term loyalty.
