Local Brand X und EUROBAUSTOFF
Winner
Excellence in Brand Strategy and Creation
Brand Communication – CRM and Personalization
Details
With the introduction of the Local Marketing Platform as the EUROBAUSTOFF Marketing Cockpit, more than 1,600 locations can be equipped with locally tailored and individually customizable marketing measures. This enables EUROBAUSTOFF to provide regional brands and specialist retailers with cross-media, modern, and competitive marketing solutions—without the need for a local marketing department on-site.
The Jury‘s Statement
EUROBAUSTOFF, a leading network of building material retailers, showcases how centralized organization and local customization can be seamlessly integrated with the introduction of the Local Marketing Platform. The platform enables over 1,600 locations to tailor their marketing activities precisely to local needs—cross-media, personalized, and efficient. Particularly impressive is the consistent user focus, combining ease of use with strategic depth. This project sets benchmarks for personalized brand communication and sustainably empowers local brands.
