Exyte Employee Engagement Survey – Eine Marke im Wandel
Winner
Excellent Brands
Employer Brand of the Year
Details
Exyte is not only transforming and evolving its organization but also its brand. The internal campaign for the Employee Engagement Survey was more than just an activation—it was a statement about the evolution of the corporate identity. With bold claims like “I love my job at Exyte” and “How deep is your love?” emotionality was deliberately established as a brand element. Through a visually striking, unconventional campaign featuring vibrant colours, a heart icon, and a catchy jingle, the initiative broke away from the technology-focused brand image, fostering a new, employee-centered brand perception.
The Jury‘s Statement
Exyte, an internationally operating company specializing in high-tech projects, has achieved an impressive transformation with its internal employee survey campaign. Bold claims, striking visual elements, and a consistent emotional approach have redefined the tech-focused brand. The campaign succeeded in establishing an employee-centered perception and sustainably strengthening workforce identification. This pioneering combination of strategic clarity and creative design sets a benchmark for impactful employer brands.
