A Masterpiece of Japanese Harmony
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
The Japanese whisky brand Hibiki, part of the globally renowned House of Suntory, celebrates its first brand campaign in Germany with the new brand film “A Masterpiece of Japanese Harmony.” The film is a global milestone for Hibiki and poetically tells a story of craftsmanship, nature, and balance. The original music was composed by Berlin-based cellist and composer Anne Müller. Her music translates Hibiki’s philosophy of harmony between tradition and innovation into sound. The film was released in 2025 and marks the launch of a high-reach media campaign.
The Jury‘s Statement
With its first brand communication in Germany, Hibiki does not rely on provenance as a backdrop, but on a precise articulation of its brand idea. The film "A Masterpiece of Japanese Harmony" links imagery, music and tone into a coherent presence that brings tradition, nature and balance into a contemporary form. The fact that the campaign was rolled out broadly from the outset gives this stance reach and clarity. It is this discipline across all touchpoints that gives the brand a distinct profile.
