Die Risikoleben der VGH. Mag man gar nicht drüber nachdenken.

The term life insurance is considered the “final boss” of financial communication: taboo, fear-inducing and usually presented in a dry manner – often with interchangeable images of an ideal world. VGH breaks radically with these codes and brings the topic to where real life takes place: The French fry stand. In humorous short clips, actor Marian Meder meets snack bar original Helga. Between currywurst and fries death suddenly becomes discussable – approachable, dryly humorous in a Northern German way and honest. The result: An intangible topic becomes a figure of sympathy and trust.