DERMASENCE RosaMin
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Brand
Credits
Company / Customer
Agency / Design
Details
“We know what your skin needs to be healthy”, the DERMASENCE mission statement reflects the brand’s commitment to providing effective and well‑tolerated solutions for skin problems. At the heart of the brand, alongside evolutionary product design, is a modern visual identity featuring faces that bring emotional depth. In 2025, the RosaMin skincare product line received a refreshed visual identity – more dynamic, more authentic, and more emotional. In response to concrete customer feedback, DERMASENCE also optimized its best‑selling RosaMin Tinted day cream with SPF 50: now also available in a light shade.
The Jury‘s Statement
In the pharmacy-led environment of medical skincare, DERMASENCE sharpens the "DERMASENCE RosaMin" range through clearly directed brand work for a sensitive skin condition. The new appearance links the brand’s professional positioning with a more emotional, face-centred visual language and a precise colour palette that gives the product line greater distinctiveness on shelf and in communication. The fact that range development also responds to specific user needs anchors the design ambition in the target group’s everyday reality.
