Marché Int. Recruiting Kampagne
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
We developed a comprehensive and extensive recruiting campaign for Marché Int. The aim was to stand out visually and communicatively from the usual recruiting offers and to appeal to temporary staff and specialists for kitchen, bar and service in the company's various gastronomy concepts. We placed particular emphasis on the topic of employee appreciation – combined with an emotional, authentic visual world, real employees and a headline concept that communicates appreciation and job profile at the same time.
The Jury‘s Statement
Marché International, a company with diverse gastronomy concepts, has set an impressive benchmark for employer branding with its recruiting campaign. By combining an authentic visual world, real employees, and a well-thought-out headline concept, appreciation is not just communicated but made tangible. The campaign excels with its consistent messaging, precisely tailored to the target audience, and its creative use of multimedia content. It harmoniously integrates brand identity with recruitment goals, leaving an emotional and lasting impression.
