All in. Simply smart.
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2C
Details
BMW Financial Services, the financial services provider for the BMW Group, offers financing, insurance, and services in a fully integrated one-stop shop. To stay ahead in a competitive sector, it is enhancing its value-added services with a new strategy and customer promise: “All in. Simply smart.” Focused on "Ease and Peace of Mind," this approach strengthens its profile and aligns with customers' lifestyles. A dedicated campaign ecosystem has been created to boost awareness and support BMW Group sales, now launched across 30 markets.
The Jury‘s Statement
BMW Financial Services has created an impressive example of strategic brand management with the project "All in. Simply smart." By clearly focusing on the needs of its target audiences and developing a memorable brand claim, a distinctive identity has been established and consistently communicated worldwide. Particularly noteworthy is the harmonious balance between strategic clarity and emotional appeal, which defines the content ecosystem. This achievement sets new benchmarks for brand-oriented communication in the B2C sector.
