AEB get connected 2024
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
The Summit Of The Best In Global Trade and Tech – In 2024 more than 500 customers, partners, and employees come together at the AEB HQ in Stuttgart for the ‘get connected’ summit. Topics such as global supply chains, tech, and logistics were discussed and worked on together for an entire day. This year's motto of the event is ‘FOMO’—fear of missing out. The project was created and implemented by the project collective Daniel Terner (concept), Sebastian Hoffmann (design concept), Simon Schaller (scenography) and Robin Krämer (event technology).
The Jury‘s Statement
With the event "AEB get connected 2024," AEB demonstrates how to not only understand a target audience but also translate their needs consistently into an impressive brand experience. The well-thought-out concept incorporates the tension between “FOMO” and “JOMO,” creating a space for exchange, inspiration, and connection. The bold combination of unsynchronized formats, flexible participation options, and discreet spatial design showcases the strategic and creative power of branding. This project sets benchmarks in targeted communication and delivers an experience that stays memorable.
