Nutbooster
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Design
Details
With the Nutbooster, anyone can make freshly pressed nut cream at the push of a button. The machine is particularly successful in hotels, in professional sports and in company canteens. The Nutbooster turns 1kg of nuts into 1kg of nut cream. Together with chocolate it is Nutella in freshly squeezed. A real gamechanger for every foodie.
The Jury‘s Statement
With the "Nutbooster," not just a product is designed, but a brand-centered experience is created that seamlessly combines functionality and aesthetics. The thoughtful strategy, integrating data analysis, design, and internal communication, distinctly elevates the brand. Particularly impressive is the consistent execution, which excels both visually and conceptually. The fusion of technical precision and emotional value makes this project an outstanding example of excellent brand work in the "Brand Design – Product Design" category.
