blueEvo - Die Evolution einer Tradition. / blueEvo - The evolution of a tradition.
Winner
Excellent Brands
Product Brand of the Year
Details
With more than 170 years of experience, but a little over 10 years since the last product launch, Winkhaus is bringing blueEvo, an electronic locking system, to the market. It is the first Winkhaus product with its own distinct branding. The product development and branding were carried out simultaneously, evolving together while honouring Winkhaus’ tradition – by maintaining a connection to the corporate identity through colours and typography. The branding emphasizes high-quality product presentation, authentic customer communication, and a user-focused approach. Within the company it empowers and motivates.
The Jury‘s Statement
Winkhaus, a company with over 170 years of tradition, demonstrates an impressive balance between heritage and modern branding with "blueEvo." The project establishes a distinctive product brand while remaining visually and conceptually rooted in the corporate identity. Particularly noteworthy is the holistic approach: from modular design solutions and authentic customer communication to internal empowerment, every target group is addressed. The striking design and strategic execution ensure clear differentiation in a highly competitive market.
