bluechemGROUP
Winner
Excellent Brands
Chemicals, Materials and Supplies
Details
The bluechemGROUP (BCG) is a group of companies and a network of distributors with global activities and partners in more than 120 countries. The group's success is based on the commitment to lead the automotive industry in developing and patenting of performance-optimizing and environmentally-friendly products for vehicle care and cleaning of highest quality expanded by modern workshop, industry and service concepts. The group has become an international brand, with an excellent reputation in the market, in recent years. The brands of the bluechemGROUP include PRO-TEC, bluechem, Autoprofi, MaxxPower, Marvelous, PROTEC+, and Tools&Equipment.
The Jury‘s Statement
In a market where technical performance claims often seem interchangeable, bluechemGROUP gives its broad portfolio a clearly managed brand structure. The combination of an environmentally focused positioning, high quality standards and application-oriented service concepts creates a precise profile across different brands and markets. Especially in workshop-related contexts, this results in a resilient brand identity that translates specialist expertise, orientation and trust into a shared system.
