NaturElan
Winner
Excellent Brands
Health and Pharmaceuticals
Details
NaturElan, rooted in German heritage, applies for the 2025 German Brand Award. In 2024, we deepened our brand value through three initiatives: signing pianist Gina Alice as ambassador, releasing the Precision Eye Nutrition White Paper with China CDC, and showcasing new products at CIIE. Our philosophy, 'German Technology, Natural Power,' drives innovation in global health. We aim to showcase German excellence and responsibility through this award.
The Jury‘s Statement
"NaturElan" demonstrates how German precision and natural strength can be harmoniously combined in the health sector. With scientifically backed products, Nobel Prize-led research, and a clear positioning as an expert in eye nutrition, the brand sets benchmarks. Its strategic communication efforts—supported by prominent partnerships and international presence—are particularly impressive. In the "Health & Pharmaceuticals" category, "NaturElan" excels through holistic and responsible brand management characterized by credibility, consistency, and global relevance.
