Perplexity
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Ambient Media and Outdoor Advertising
Details
Tailored to Germany's rich cultural curiosity, Foundry's launch campaign for Perplexity.ai tapped into the nation’s passion for football and history. Interactive outdoor billboards posed curiosity-driving questions and featured QR codes, allowing the public to discover answers directly on Perplexity. Collaborations with football icons like Marc-André ter Stegen and Niclas Füllkrug spurred widespread engagement. The campaign effectively showcased Perplexity's ability to provide instant, credible answers, significantly boosting brand visibility during the Euro tournament.
The Jury‘s Statement
Perplexity impresses with a brand presentation that is strategically well-conceived and visually striking. The campaign skillfully taps into Germany’s cultural interests while seamlessly integrating interactive experiences. By combining eye-catching outdoor advertising with prominent testimonials, the target audience is effectively reached and engaged. Particularly noteworthy is the smart interplay between analog and digital communication, making the brand message not only tangible but also sustainably relevant.
