Alfatec GmbH Fördersysteme
Winner
Excellent Brands
Industry, Machines and Engineering
Details
For Alfatec, a provider of conveyor and handling technology for industrial applications, a comprehensive rebranding was realized. In addition to the refinement of the corporate design, the project included the redesign of all key brand and sales materials. Based on the new visual identity, trade fair materials for LogiMAT 2026, data sheets, flyers and digital downloads were created. In parallel, the website relaunch was conceived, designed and developed, complemented by the creation of numerous 3D models and 3D animations.
The Jury‘s Statement
In mechanical engineering, technical expertise alone is not enough; it also has to be structured clearly and communicated precisely in the market. The rebranding for Alfatec reorganises the brand architecture by clearly separating standard products from customised systems. A refined visual identity, the new website with webshop and configurator, and carefully structured case studies create orientation in a complex environment. The result is a brand presence that conveys technical depth in an understandable way and brings sales, trade fair communication and digital application together consistently.
