Bionic Radial Blower
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Details
The campaign for the MAHLE Bionic Radial Blower showcases a technological innovation inspired by nature. The aerodynamic shape of the fan blades is modeled after a penguin fin, enabling highly efficient airflow. The result: up to 60% lower noise levels and around 15% higher efficiency compared to conventional solutions. Developed with the support of AI-driven engineering processes, the Bionic Radial Blower represents a new generation of sustainable thermal management technologies and highlights MAHLE’s innovation leadership in electrified mobility.
The Jury‘s Statement
Technical topics on social media often remain abstract or become too specialised. agorate gives MAHLE, with "Bionic Radial Blower" ("Bionic Radial Blower"), an image and narrative world that captures the bionic approach precisely while remaining relevant to expert audiences. The natural model is not merely illustrated, but translated through key visuals, animations and serial content into a clear channel logic. This creates communication that makes complex development legible as a brand-specific stance on efficiency, quiet operation and electrified mobility.
