Gaus Red
Winner
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year
Details
Gaus enables its clients to handle projects holistically from a single source. We specialize in buildings for education, social services, culture, and sports, as well as special constructions like fire stations. Our expertise in our work with fire stations, is a great component to our financial successes. The logical step: Giving these projects the necessary priority by creating a sub-brand, in order to have a stronger presence as absolute specialists for our clients.
The Jury‘s Statement
Gaus Architekten, specialized in educational, cultural, and special-purpose buildings, has taken an impressive step in brand management with the sub-brand "Gaus Red." By clearly positioning itself as an expert in fire station architecture, the brand creates a distinct identity and strengthens its presence among clients. The combination of functional requirements, urban relevance, and social perspective is particularly evident in the "EINSEINSZWEI" (ONEONE-TWO) exhibition, which creatively and sustainably fosters dialogue with the target audience.
