Badenova Rebranding
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
With its new brand identity, Badenova brings its transformation to life: from a traditional energy provider to an active shaper of the energy and heat transition in the region. The vision statement, “Shaping the energy and heat transition for a liveable future. With the region, for the region.”, forms the foundation for a brand that makes its values, innovative spirit, and sense of responsibility visible. The confident, dynamic “B” symbolizes movement and transformation. Accessible design and a striking colour palette combine reliability with progress, creating a distinctive brand experience.
The Jury‘s Statement
Where a regionally rooted utility brand had long been read mainly through its origin and services, Badenova uses "Badenova Rebranding" to establish a clear new direction. The brand brings its offering together under a precisely managed umbrella brand, reduces digital complexity and anchors the transformation visually as well: the Dynamic B, the distinctive colour palette and the accessible system give the new identity direction and distinctiveness. The fact that employees actively helped shape the process lends the brand presence internal credibility and strong commitment across all touchpoints.
