Vossloh AG
Winner
Excellent Brands
Digital Brand of the Year
Details
Vossloh is receiving a lot of tailwind from the rail renaissance. A good starting point for further developing the brand. In order to achieve the goal of uniform brand communication and a stronger “OneVossloh” identity, a participative process was carried out with strategy workshops, employee and customer interviews. These analyses and target images were incorporated into the final brand identity and translated into a more progressive design and a new brand narrative. Our mission: enabling green mobility.
The Jury‘s Statement
Vossloh, a leading provider in the rail infrastructure sector, has delivered an impressive example of contemporary branding with its realignment. The participatory approach, involving both employees and customers, resulted in a clear and authentic brand identity. Through progressive design, a powerful brand narrative, and innovative digital formats, the vision of ‘enabling green mobility’ is conveyed convincingly. This project sets benchmarks for consistent communication and sustainable brand management.
