IN München
Winner
Excellent Brands
Newcomer Brand of the Year
Details
IN München is the leading city and event magazine for Munich and the surrounding area. Since 1983, it has provided exciting insights into the city’s cultural life, offering expert reviews, tips on culture, gastronomy, shopping, excursions, and exclusive interviews. With the highest circulation, the most extensive event calendar in the region, a comprehensive gastronomy and shopping guide, and daily reports on city life, IN München is published monthly and distributed free of charge at over 800 locations. The offering is rounded off by a highly frequented website and an active presence on social media.
The Jury‘s Statement
With a harmonious interplay of print, online, and social media, "IN München" demonstrates an outstanding multichannel strategy that captures Munich's city life in all its facets. The consistent brand management impresses with its clear communication, well-founded content, and sophisticated design. Especially the transformation into an editorially refined magazine that both inspires and informs culturally interested audiences highlights the charismatic and identity-defining approach of this project.
