Franken - Freude am Entdecken
Winner
Excellence in Brand Strategy and Creation
Brand Design – Logo
Details
With its new brand identity, "Franconia – Culture. Nature. Joy.", the Franconian Tourist Board presents itself as modern, emotional, and highly recognizable. The claim expresses every traveller’s insatiable desire for discovery—whether overnight guests, day visitors, or locals. The logo, featuring a stylized heart shape within the "F," symbolizes the region’s passion and warmth. The fresh colour palette bridges tradition and modernity. This design embodies what makes Franconia special: openness, joie de vivre, and a rich variety of experiences that make hearts beat faster.
The Jury‘s Statement
With “Franken – Freude am Entdecken” (Franconia – Joy of Discovery), the Franconian Tourism Association masterfully encapsulates the essence of the region in a clear and emotional brand identity. The logo, featuring a stylized heart within the “F,” subtly conveys warmth and passion, creating strong recognition. The harmonious color palette bridges traditional values with a contemporary appeal, emphasizing the region’s diversity. An aesthetically and strategically refined project that impresses both visually and conceptually.
