SCHÖNES LEBEN Gruppe - Exklusives Service-Wohnen - Wohnen im Alter neu gedacht
Winner
Excellent Brands
Corporate Brand of the Year
Details
The SCHÖNES LEBEN Group has been creating a home since 2017 for people with high expectations who wish to shape their lives years with style, independence and security. With 6 premium residential communities across Germany, the Group sets new standards in exclusive serviced living, offering a wide range of amenities, well-being experiences, culinary enjoyment and a strong sense of community. A modern design approach and a bold, distinctive brand presence ensure strong recognition. SL Ambulante Pflege complements the concept with compassionate support and security whenever needed. The Group plans strong national and international growth.
The Jury‘s Statement
In a market between care facilities and luxury residences, SCHÖNES LEBEN occupies a position that had long remained open: self determined later living as a lifestyle oriented brand offering. The master brand brings together living, care, gastronomy and community within a clear architecture, giving the segment a distinct profile through differentiated language, precise colour coding and authentic imagery. This approach gains substance through its consistent implementation across locations, media and services.
