kuechenspezialisten.de
Gold
Excellent Brands
Trade, Retail and e-Commerce
Credits
Company / Customer
Agency / Design
Details
kuechenspecialists.de is the end customer brand of Europe's leading association for kitchen specialists. It serves to reinforce the brand of our members, as a seal of quality, gives the end user orientation and the necessary confidence that they have found the right partner. The kuechenspecialists.de brand with the red glove, the symbol of friendship for real kitchen specialists, offers everyone involved real added value and clear differentiation in the market.
The Jury‘s Statement
Where many individual kitchen studios compete for attention and trust, Einkaufsgesellschaft für Küche & Wohnen uses "kuechenspezialisten.de" ("kitchen specialists") to create an overarching end customer brand with a clear function. It strengthens the visibility of member businesses, provides orientation in the selection process and makes quality visible as a shared brand promise. The distinctive red glove symbol anchors this stance firmly in the market landscape. The project derives its impact from bringing group interests and local retailer identity together in a coherent brand solution.
