Schneller zu deinem Lächeln - Jetski / Dancer
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
Fast, faster, Theramed: With the new campaign, Theramed shows in an extraordinary way that dental care can be not only effective but also uncomplicated and time-saving. Thanks to the innovative Theramed 2-in-1 formula, which combines toothpaste and mouthwash in one product, one step is saved in the daily dental care routine. This leaves more time for the things in life that are fun! With this new campaign, Theramed positions itself in quirky settings as a brand that is close to real life and makes everyday life easier for its consumers with practical solutions.
The Jury‘s Statement
Theramed achieves a distinctive staging of modern dental care with the campaign “Faster to Your Smile.” Featuring the 2-in-1 formula that combines toothpaste and mouthwash, the brand message is conveyed clearly and relatably: efficiency saves time for the joys of life. The quirky, dynamic visuals – such as jetski and dancer – impressively convey the lightness of the message. A coherent and powerful 360° communication that captivates and sustainably convinces consumers.
