Doppelmayr - Unlimited in Sound
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Acoustic and Sensoric branding
Details
The Doppelmayr Group, world market leader for rope-propelled mobility, prioritizes near-silent ropeway technology – but in its communication, sound brings the brand values Bold, Inspiring, and Excellent to life and makes the vision “Unlimited in Motion” tangible. At the heart of this sonic identity is the sound logo. The Double Beat reflects “Doppel,” meaning “double” in German, in Doppelmayr’s name, creating a distinctive auditory signature. In the brand’s music, warm orchestral and modern electronic elements blend into a soundscape where dynamic arpeggios add movement, perfectly capturing the spirit of this innovative transport company.
The Jury‘s Statement
Doppelmayr, a leader in ropeway transportation solutions, combines near-silent technology with a compelling acoustic identity. The sound branding gives the brand values of courage, inspiration, and excellence an audible dimension. The standout feature is the sound logo, which incorporates a distinctive double beat reflecting the “double” in the name, making it iconic. The harmonious blend of orchestral and electronic elements in the brand music creates a soundscape that conveys motion and technological innovation. This acoustic language is consistently implemented across all touchpoints – from digital applications to physical products like ropeway cabins. Sound is used in a strategically powerful way to convey brand values emotionally and create a lasting, multi-sensory brand experience.
