KEYPLAYER - Highperformer for your Business
Winner
Excellent Brands
Corporate Services
Credits
Company / Customer
Details
The challenge was to develop a strong, identity-shaping, and emotionally charged premium brand with a limited budget—one that stands out with its unique selling points and striking presence in the conservative market of personnel placement. A brand with real substance and the potential to compete on equal footing with the industry's major players. Even the name itself embodies both ambition and promise: KEYPLAYER represents the highest level of recommendation security and the precise placement of interim managers with guaranteed performance reliability: true KEYPLAYER— highperformer for your business
The Jury‘s Statement
With "KEYPLAYER - Highperformer for your Business," a brand is introduced that confidently asserts its identity in the conservative recruitment market. The combination of a striking brand name, a consistent visual language, and data-driven precision in execution excels on all levels. Particularly impressive is the strategic clarity with which the brand communicates its unique selling points while fostering an emotional connection. A stellar example of excellent brand work in the Corporate Services sector.
