KEYPLAYER - Highperformer for your Business
Winner
Excellent Brands
Corporate Services
Details
The challenge was to develop a strong, identity-shaping, and emotionally charged premium brand with a limited budget—one that stands out with its unique selling points and striking presence in the conservative market of personnel placement. A brand with real substance and the potential to compete on equal footing with the industry's major players. Even the name itself embodies both ambition and promise: KEYPLAYER represents the highest level of recommendation security and the precise placement of interim managers with guaranteed performance reliability: true KEYPLAYER— highperformer for your business
The Jury‘s Statement
With "KEYPLAYER - Highperformer for your Business," a brand is introduced that confidently asserts its identity in the conservative recruitment market. The combination of a distinctive brand name, a consistent visual language, and high coherence and precision in execution is convincing on every level. Particularly impressive is the strategic clarity with which the brand communicates its unique selling points while fostering an emotional connection. A stellar example of excellent brand work in the Corporate Services sector.
