badenIT
Winner
Excellent Brands
Telecommunications and IT
Details
The IT service provider badenIT stands for the combination of home and high-tech, of tradition and innovation. Home is much more than just a place - it is a feeling that we have taken up in the design, just like the core values of the company. With regional landscape motifs above which flashing lights, inspired by racks and data centres, act as a driving force for performance and progress. With its new image, badenIT is ready to shape the digital future. With security and orientation, out of solidarity and above all: out of passion. FOR THE LOVE OF IT.
The Jury‘s Statement
badenIT combines regional roots with technical excellence to create a distinctive brand identity. The strategic rebranding demonstrates an impressive balance between tradition and progress, reflected in a clear brand positioning and a sophisticated design. Particularly noteworthy are the regionally inspired design elements that convey both technical expertise and emotional connection. With a consistent visual language and precisely aligned communication, badenIT is presented as a future-proof partner in digital transformation.
