Cathay Pacific In-Flight Entertainment Experience
Winner
Excellence in Brand Strategy and Creation
Brand Communication – User experience
Details
The Cathay Pacific In-Flight Entertainment system redefines the passenger experience through the seamless integration of cutting-edge design and technology. Developed by Reaktor, this IFE adapts across diverse screen types, ensuring usability from high-resolution displays to older models. With a focus on visual harmony, intuitive user interaction, and accessibility, the system enhances the journey for all passengers. Key features include My Journey customization, real-time media control, and dynamic layout design that complements Cathay’s cabin interiors.
The Jury‘s Statement
Cathay Pacific has created an in-flight entertainment system that stands out for its strategic and design excellence, redefining the onboard entertainment experience. The system combines visual harmony and intuitive usability while adapting seamlessly to different screen types – from high-resolution to older models. Particularly notable is its thoughtful integration of accessibility and user-friendliness, benefiting all passengers alike. With features like real-time media control and dynamic layout design, this project sets new standards for a modern and inspiring user experience on board.
