Relaunch Corporate Design Schlütersche Mediengruppe
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Credits
Company / Customer
Details
Schlütersche Mediengruppe is one of Germany's leading B2B media groups – with a 279-year history and a broad portfolio. The new brand design translates the strategic guiding idea "Excellence through Connection" into a clear, digitally capable identity: a newly developed brand mark with a distinctive roof element, an expanded colour system with accessible contrasts, and a geometric key visual as a universal design system. The result is a brand that structures complexity, builds trust and drives the mid tier visibly forward.
The Jury‘s Statement
For a media group with broad thematic scope and a long history, the task was to translate diversity into a precise brand form. The new corporate design derives a sign, a colour system and a geometric key visual from the guiding idea of connection, creating orientation across digital and analogue applications. The fact that accessibility and systematic thinking were considered from the outset anchors the identity not only formally, but in everyday brand practice.
