Siemens Brand Review 2025
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Intranet and Collaboration
Details
“Siemens Brand Review 2025” translates abstract brand research into a scalable, emotional experience: An AI-generated avatar, modelled after the real client, presents global brand insights in six languages - personally, data-driven, and available on demand at any time. This approach reaches executives worldwide, sharpens brand awareness, and drives continuous improvements in brand presence.
The Jury‘s Statement
Internal brand communication around research findings often remains abstract and tied to fixed presentation moments. "Siemens Brand Review 2025" chooses a format that brings together proximity, clarity and global availability: an AI-based avatar built on real footage communicates complex insights in multiple languages and on demand. The reduced information design structures content clearly, while the technical integration into the existing collaboration environment supports everyday use. The format gains relevance because it does not merely distribute brand knowledge, but makes it applicable within the working context.
