MIONETTO - Digital Campaign
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Details
MIONETTO represents the Italian way of life: relaxed, authentic, urban, and stylish. As the market leader in the Prosecco Spumante segment in Germany in 2024, MIONETTO launched a Digital-First campaign. Developed in-house, it focused on reach, visibility, and emotional engagement. Rebecca Mir, as the brand ambassador, strengthened the emotional connection, embodying modernity and joy of life. The campaign increased brand awareness, attracted new target groups, and established MIONETTO as a premium Prosecco with an urban lifestyle – "Living the MIONETTO Way of Life – Living La Dolce Vita."
The Jury‘s Statement
Mionetto embodies Italian zest for life and urban lifestyle. The digital-first campaign impresses through strategic platform selection, aesthetic design, and a highly relevant brand message. With Rebecca Mir as a charismatic brand ambassador, an emotional bond was created that authentically conveys the brand's values. The well-thought-out execution and precise targeting of new audiences highlight the project's outstanding ambition to position Mionetto as a premium Prosecco in the digital realm.
