Herzbube
Winner
Excellent Brands
Service Brand of the Year
Details
"With strategy and heart": The branding of the Augsburg-based agency Herzbube is a bold statement for ambitious companies. The identity playfully adopts a card game metaphor—from the claim "Go all-in with us" to its direct tone of voice. Rather than relying on agency clichés, the corporate design unites radical transparency with a clean, digital aesthetic. Striking typography and minimalist elements create a stage for authentic messages. The result is a distinctive brand that inspires trust, radiates competence, and leaves a lasting impression.
The Jury‘s Statement
In a market full of interchangeable agency promises, herzbube sharpens its profile through a clear repositioning: away from being a pure executor and towards becoming a partner for brands and digital development. The playing card metaphor informs language and design with discipline, without drifting into playfulness. Distinctive typography, reduced means and a transparent understanding of services give the brand a stance that makes consulting, collaboration and implementation appear as one coherent whole.
