Momente Fokus – Deep-Dive Podcast der Marke „Momente“ (Autobahn Tank & Rast Gruppe)
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling and Content Marketing
Credits
Company / Customer
Agency / Design
Details
“Momente” is the online magazine of Autobahn Tank & Rast Group and, like the “Momente” podcast, has already received the German Brand Award. Within this brand architecture, “Momente Fokus” represents the spearhead format: each episode explores one key topic through expert conversations from two different perspectives. Instead of broad coverage, the focus lies on depth, context and dialogue. The format consistently evolves Tank & Rast’s content ecosystem – from editorial magazine to podcast and curated audio deep dives.
The Jury‘s Statement
Where brand communication often aims for brief attention, Tank & Rast opts for depth with "Momente Fokus" ("Moments Focus"). The format develops the established Momente brand world in a consistent way: through clearly defined thematic focal points, journalistically led conversations, and a dramaturgy that prioritises context over quick claims. On location recordings, precise sound design, and systematic integration into the magazine, social media, and other channels firmly anchor the content within the brand architecture. This creates a content offering that provides orientation and strengthens the brand through relevance and editorial stance.
