Avoury® Circular Tea Capsules

Winner
Excellent Brands
Fast Moving Consumer Goods

Credits

Details

Single-portion tea system as a combination of a smart tea machine with a circular plastic tea capsule.

The Jury‘s Statement

With “Avoury Circular Tea Capsules,” the company demonstrates how sustainability and enjoyment blend seamlessly. The use of food-grade plastics from molecular recycling and the promotion of a closed-loop system highlight a forward-thinking approach. This is complemented by a smart tea machine that combines resource-efficient preparation with technological precision. This project impresses with its holistic concept and sets a powerful example of responsible brand work in the fast-moving consumer goods sector.