Hiscox - Integrated Campaign
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
Hiscox stands out in the insurance world because they focus on people and not on the deal. Because they convince with passion and innovative solutions and have the courage to be different. The campaign reflects this. With an unusual design whose look is clearly different from the mainstream of the industry and with storytelling that makes a point for the brand in a target group-specific and eye-catching way. In this way, Hiscox attracts attention wherever the brand appears.
The Jury‘s Statement
Hiscox demonstrates impressively with this campaign how differentiating brand communication can succeed in an often uniform industry. With striking design and attention-grabbing storytelling, the campaign consistently embodies the brand's values and succeeds in being both emotionally compelling and strategically sound. The cross-channel implementation showcases remarkable consistency and precision, making the brand distinctive and sustainably positioned. An outstanding example of excellent brand work that sets benchmarks in 360° communication.
