B. Braun - Driving advancements in health care
Winner
Excellent Brands
Health and Pharmaceuticals
Details
As a leading medical technology company, B. Braun protects and improves the health of people around the world. For more than 185 years, the family-owned company has been accelerating progress in health care with a pioneering spirit and groundbreaking contributions. This innovative strength continues to be the foundation of B. Braun's success today — always with the goal of improving clinical outcomes, cost of care and patient benefits. 64,000 employees live Sharing Expertise worldwide, they make B. Braun a true partner that develops integrated solutions and sets new standards.
The Jury‘s Statement
In healthcare, brand management must translate technical precision, trust and technological development into a clear stance. B. Braun achieves this with a long term positioning that does not set heritage and progress against each other. Its visual identity, imagery and brand spaces create a precise overall picture that communicates integrated solutions and reliable partnership in a comprehensible way. This results in a brand whose ambition is anchored equally in communication, application and design.
