Gasteiner Bergbahnen AG
Winner
Excellent Brands
Tourism and Gastronomy
Details
Skigastein - moments that last. The Gastein cable cars are strengthening the ‘Skigastein’ brand. In autumn 2024, a new logo including the claim ‘Moments that last’ and emotional imagery was introduced. The ‘Skigastein’ brand was thus repositioned with tourist appeal, dynamism and high recognition value. Gasteiner Bergbahnen AG has consequently taken a significant step towards strengthening its brand identity and clearly differentiating itself in the Alpine tourism market.
The Jury‘s Statement
With “Skigastein,” Gasteiner Bergbahnen masterfully combine tradition and modernity. The new logo and the defined two-brand strategy enhance the brand with clear differentiation and high recognizability in alpine tourism. The multifaceted communication – from emotional campaigns to target group-specific measures – fosters a lasting connection. This project impresses with its strategic precision and the consistent implementation of a charismatic brand identity.
