Bosch PRO Experience
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
Bosch Professional Power Tools and Accessories and follow red joined forces to transform Motorworld Metzingen into the stage for an international brand experience. At the Bosch PRO Experience 2025, over 800 guests from 19 countries experienced around 200 new products at 14 hands-on stations and workshops across 26,000 square meters of event space. Highlights included the #EngineeredForAction campaign and the launch of the EXPERT range. From concept to design to direction, from storyline to logistics – close collaboration resulted in a consistent, emotional event with measurable impact and lasting resonance.
The Jury‘s Statement
Where technical expertise is often communicated in a sober way, Bosch Professional uses the "Bosch PRO Experience" to establish an internationally conceived format that translates brand attitude into a precisely staged encounter. Dramaturgy, spatial design and hands-on formats combine positioning, product experience and knowledge transfer into a consistent whole. The close alignment of concept, direction and logistics turns the event into a well-founded instrument for partnership, orientation and future assortment decisions.
