Hodel Elektro – Employer Branding «Strom ja, Stress nein.»
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Details
The HR campaign for Hodel Elektro, based in a small village in the Swiss canton of Graubünden (Landquart), was developed to address the growing shortage of skilled workers in the electrical trade through a clear and distinctive employer positioning. The project focused on how a traditional craft business can communicate in an emotionally relevant and contemporary way to young talents and qualified professionals. The campaign combines a reduced visual language with authentic messages from everyday working life, placing purpose, team spirit and long-term development opportunities at its core.
The Jury‘s Statement
In the competition for skilled workers, Hodel Elektro relies on an employer brand that deliberately distances itself from the usual tone of recruitment communication. skipp communications developed a clear positioning that places real working conditions, regional rootedness and long-term prospects at its centre. The reduced design and concise messages give the campaign a precise form, while data-based optimisation underpins the execution. Relevance here does not arise from volume, but from an employment promise that remains coherent in both language and appearance.
