The Hapticologist – The Center of Seven Senses
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Credits
Company / Customer
Details
The Hapticologist is not a trade fair project, but a creative flagship project. At OMR 2025, cyber-Wear and ten partners created a multisensory experience that emotionally charges brands. A bar, stage, and meeting space combined haptics, design, and community. The "More Sense for Stronger Brands" masterclass and the exclusive collection made it clear: A new era of brand communication is beginning here.
The Jury‘s Statement
Promotional products are often treated in marketing as a secondary element. With "The Hapticologist" ("The Center of Seven Senses"), cyber-Wear establishes a different frame of reference and positions haptics as a relevant part of brand management. The presence combined space, content and encounter into a format that did not merely display, but created participation. Bar, stage, masterclass and curated collection followed one shared idea and brought specialist subject matter and brand experience together in a plausible way. The project gains its impact by turning perception, exchange and memory into a well-founded brand experience.
