Rebranding Evonik Personal Care
Winner
Excellent Brands
Product Brand of the Year
Credits
Company / Customer
Agency / Design
Details
Evonik tasked us with developing a brand within the B2B personal care sector. Their customers are the major players of the cosmetics industry. The new Evonik brand mirrors the emotionality and aesthetic world of its clients. Inspired by the “Magician” archetype from C. G. Jung’s model, the brand creates a vision that dares to think beyond the familiar. Products become experiences—emotional, powerful, sensory—designed to inspire and move. The philosophy is simple yet compelling: If you can dream it, we can invent it. All imagery was created exclusively with AI and each visual was meticulously adapted to the corresponding product.
The Jury‘s Statement
In the B2B personal care market, communication is often dominated by technical arguments. The rebranding of Evonik Beauty & Personal Care sets a different benchmark by linking scientific expertise with a sensorially charged brand world. The guiding idea of productive duality informs positioning, narrative and design alike. Particularly precise is the AI-supported imagery: developed with budget sensitivity, clearly governed and consistently applicable across trade fairs, film and communication. This creates a brand that connects with its customers’ world while establishing a distinctive profile of its own.
