Redefining reliable motion for a better tomorrow.
Winner
Excellent Brands
Industry, Machines and Engineering
Details
We are Innomotics. A globally leading provider of electric motors and large drive systems. With more than 150 years of experience we are the backbone for reliable drive technology in industry and infrastructure worldwide. We are a thought leader in the areas of industrial efficiency, electrification, sustainability, and digitalization. Naming, brand strategy, and design were developed from scratch within only six months. The result, a powerful and bold brand with a strong distinctiveness among competitors, proud of its people and teams. Confident, sustainable, and digital, with its purpose, “Redefining reliable motion for a better tomorrow.”
The Jury‘s Statement
Innomotics represents over 150 years of expertise in electric motor and drive technology, seamlessly blending this remarkable legacy with a clear strategic realignment. In an impressively short time, a distinctive brand was created, placing sustainability, digitalization, and industrial efficiency at the forefront. The visual design and brand strategy position the company as a forward-thinking partner for the industry. This branding project excels in its consistent execution and its ability to translate complex topics into an impressive brand identity.
