FELIX SOUPer Überraschung
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Ambient Media and Outdoor Advertising
Credits
Company / Customer
Details
In an increasingly digital world, physical brand experiences are gaining in importance. The 3D sampling wall ‘FELIX SOUP surprise’, which is equipped with real product samples, offers such an experience. In keeping with the playful brand identity and the drawn cat as a brand icon, it creates an interactive experience that arouses curiosity and invites people to join in. It capitalises on the fact that sampling is a key conversion driver for pet food brands, encouraging engagement and building brand loyalty. The mystery aspect of the competition, which is linked via a QR code, creates additional excitement and curiosity.
The Jury‘s Statement
The FELIX brand successfully translates its playful identity into a physical brand experience that sparks curiosity and leaves a lasting impression. The interactive 3D-sampling wall presents sampling as a strategic tool in an impressive way. The combination of emotional appeal, innovative design, and a mystery contest creates a multisensory experience that actively engages consumers. The impactful execution in high-traffic locations emphasizes the importance of physical presence and elevates brand communication to an inspiring level.
