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Gold
Excellent Brands
Tools and Gardening
Details
Presto Humus shows that “soil in a bag” can be more than a typical low-interest product. For decades, our soils and substrates have been created within consistently practiced regional material cycles – the foundation of our sustainable brand strategy. At the same time, a clear design ambition shapes our brand: high-quality products, modern bag designs and a fresh, light visual language across retail, information materials and social media. Together with specialist retailers, we make gardening tangible – through clear information, in-store activities and projects such as “Einsatz in 4 Beeten” with brand ambassador Tine Wittler.
The Jury‘s Statement
Where potting soil is often perceived as interchangeable retail merchandise, Presto Humus relies on a clearly managed brand with a clear stance. The project combines regionally rooted material cycles with a design approach that gives the segment more orientation and distinction: through modern bag designs, light visual language, and easy-to-understand information at the point of sale. In collaboration with specialist retailers and in activating formats, the foundation of successful gardening becomes visible and accessible to different target groups.
