Herzrasen Hamburg Gin á 500ml
Winner
Excellent Brands
Fast Moving Consumer Goods
Details
The Herzrasen Hamburg Gin is a liquid declaration of love to all green spaces with passion. Our special extraction process makes the impossible possible. Let's take the colour green, which is created by the pigment chlorophyll. For this we need one kilogramme of grass clippings. In a food laboratory, the colour is extracted in a complex and the colouring chlorophyll is distilled from this and then added to the gin drop by drop. We regularly donate the proceeds from sales to the organisation ‘Das Geld hängt an den Bäumen e. V.’, which campaigns for the preservation and development of green spaces in Hamburg.
The Jury‘s Statement
The "Herzrasen Hamburg Gin" combines regional identity with bold, aesthetic design. The subtle green hue, achieved through an elaborate process, is not only a visual highlight but also symbolizes the commitment to Hamburg's green spaces. Through the clever integration of storytelling and social initiatives, a brand is created that resonates emotionally and leaves a lasting impact. This project demonstrates how strategic brand work and creative execution can harmonize impressively.
